To further develop my branding and design skills, I embarked on a project to create a fictitious business to create an identity system for. This project allowed me to showcase my creativity and expertise in designing various brand elements such as the logo, sign, packing, menu, and other marketing materials. The process of developing this fictitious business provided me with valuable insights into the branding and design process, including how to create a strong brand voice, how to develop a consistent visual style, and how to craft effective messaging to attract and engage potential customers.